Job Description

Position Summary:

The Digital Marketing Manager will be responsible for planning, implementing, and evaluating the company’s digital marketing strategies through various digital communications, including but not limited to advertising, email marketing, social media channels, influencer marketing, and SEM/SEO traffic generation.

This position profile identifies the key responsibility and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

Essential Functions:

• Develop and execute the annual digital brand strategy, recommending impactful strategies and respective tactics that deliver on brand objectives while staying within the approved budget
• Manage and execute owned channels, such as the website, social media channels, SEO, and advertising (Google, META, OTT) etc.
• Develop and execute email marketing calendar
• Manage advertising agencies and evaluate performance based on set strategies
• Build and maintain ambassadors, social Influencers, and affiliate relationships
• Prepare reports and analyze conversion number through Google Analytics and agency reports against business-defined KPIs
• Partner with eCommerce to align digital plans with ecommerce plans in support of a complete and consistent customer journey
• Leverage owned and operated digital channels to drive website traffic and DTC conversions
• Partner with Creative to help drive the creative briefing process and execute content from conception to deployment
• Track, analyze, and report digital content performance
• Monitor trends, competitors, and best practices to keep the organization informed on what’s working, what’s not and what it takes for best-in-class

Qualifications:

• Bachelor’s Degree

• Proven experience as a digital marketing specialist or similar role
• Demonstrable experience in marketing data analytics and tools
• Retail and consumer products experience preferred
• Excellent written and verbal abilities
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)

Travel Requirements:

Limited domestic travel

Working Conditions:

Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, etc. Work is generally performed within an office environment, with standard office equipment available such as computers, phones, photocopiers, filing cabinets, and fax machines. Typical repetitive office work such as computer, telephone, live meetings, and occasional lifting up to 50 pounds

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