Job Description

Digital Media Planner/Lead Digital Strategist - Healthcare Focus

We are a full-service, born-digital agency based in Miami Lakes, Florida, seeking an experienced Digital Media Planner / Lead Digital Strategist with a strong background in healthcare marketing. In this client-facing role, you will lead digital strategy and media planning for a major healthcare account, overseeing a wide range of paid digital campaigns focused on patient acquisition. We are looking for a South Florida-based professional who thrives in a fast-paced, collaborative environment and is passionate about driving measurable results for healthcare clients.

Key Responsibilities

• Serve as the primary point of contact for healthcare clients, building trusted relationships and proactively addressing their needs.
• Develop, present, and execute comprehensive, performance-driven digital media strategies and plans tailored to patient acquisition and healthcare marketing objectives.
• Lead the planning and optimization of paid search (SEM), paid social, programmatic, and other digital channels, ensuring campaigns are aligned with client goals and regulatory requirements.
• Prepare client-ready plans, points of view (POVs), campaign recaps, and actionable insights.
• Oversee campaign launches and manage team members responsible for campaign execution, ensuring best practices and compliance in the healthcare sector.
• Track and analyze campaign performance using digital analytics platforms, providing data-driven recommendations to enhance campaign effectiveness and ROI.
• Stay current with healthcare digital marketing trends, HIPAA regulations, and emerging technologies to inform strategy and maintain competitive advantage.
• Collaborate with creative, account, and analytics teams to deliver integrated, patient-centric campaigns.
• Manage media budgets, negotiate placements, and ensure cost-effective delivery of campaigns.

Required Skills & Experience

• 4+ years in digital media planning, digital strategy, or account management, preferably within a marketing agency and with significant healthcare experience.
• Deep expertise in paid search (Google Ads, Bing), paid social, programmatic, and digital media buying, with a proven track record in patient acquisition marketing.
• Exceptional written and verbal communication skills, with the ability to translate complex data into compelling stories and presentations for clients.
• Advanced knowledge of digital analytics, campaign optimization, and reporting tools (e.g., Google Analytics, Meta Ads Manager, DSPs).
• Experience managing large-scale, multi-channel digital campaigns in regulated industries, especially healthcare.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• South Florida residency preferred for hybrid in-office/remote schedule.

Preferred Qualifications

• Direct experience with HIPAA-compliant marketing and healthcare industry regulations5.
• Familiarity with patient journey mapping, healthcare CRM systems, and healthcare-specific KPIs (e.g., patient acquisition cost, appointment show rate)5.
• Bilingual English/Spanish is a plus, reflecting the diverse South Florida market.

What We Offer

• Hybrid in-office/remote schedule (Miami Lakes, FL)
• Competitive compensation
• Health, Dental, and Vision plans
• Retirement savings plan
• Training and career advancement opportunities

Join us to help shape the future of healthcare marketing.

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