Job Description

Job ID REQ-10031349 USA Summary The Director, Marketing Strategy will be responsible for strategic planning, implementation, and execution of patient marketing strategy, marketing mix, and operational plans for the brand within the Novartis US Integrated Marketing Strategy team. This individual will closely partner with cross-functional and extended team members to translate product strategy into patient-centric concepts, deliver on key business objectives and priorities, and establish brand positioning. This role will also be responsible for maintaining effective relationships with Product team counterparts, as well as the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into patient-centric campaigns, tactics, and experiences. About the Role Major accountabilities: Lead development and oversee execution of the marketing strategy, priorities, and activities across all segments or channels within a given vertical. Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value. Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics. Partner with Patient & HCP marketers to drive excellence in developing the lead asset for patient (e.g., TV ad). Partner with Senior Marketing Strategy Lead on brand lifecycle planning, long-range financial planning, and financial forecasting requirements. Support development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders. Support alignment and coordination of field strategy with Customer Engagement. Maintain appropriate and efficient relationships with agency partners to ensure execution towards objectives. Execute or advise on execution of marketing strategies and tactics by channel/stakeholder aligned with marketing strategic imperatives. Leverage experience and expertise to build brand-specific end-to-end HCP and patient domain expertise. Build an extensive internal and/or external network to facilitate achievement of objectives while sharing and incorporating knowledge on best practices. Contribute to a high-performing team culture that proactively interfaces between the pillars and key functions. Ensure an integrated patient & HCP strategy is defined and delivered for the brand to achieve Product strategy and objectives. Collaborate with Global on strategic initiatives and brand issues, aligning with Global as appropriate. Make efficient strategic and tactical decisions when established protocol is not conclusive. What you will bring to the role: Education (minimum/desirable): Undergraduate required; ideally additional advanced education (MBA or certificates) preferred in related field. Experience: Minimum of 8 years of directly related business experience in commercial Marketing in a regulated industry. Experience in Pharmaceutical, Healthcare or Consumer Packaged Goods preferred. 3+ years’ experience in cross-functional areas such as Marketing, Sales, Market Access, and/or Patient services. Experience in driving high-performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred. Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes. Understanding of complex brands within specialty distribution. Understanding of regulatory, compliance, and legal environment to launch new programs. Strong cross-functional leadership and collaboration skills. Track record of attracting and developing talent and building high-performing teams. The pay range for this position at commencement of employment is expected to be between $212,000.00 and $318,000.00 per year; however, fluctuations in the job market may necessitate adjustments to pay ranges during this period. The total compensation package may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits. Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Ready to create a brighter future together? Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected. The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion. Accessibility & Reasonable Accommodations The Novartis Group of Companies are committed to providing reasonable accommodation to individuals with disabilities. Division US Business Unit Innovative Medicines Location USA State New Jersey Site East Hanover Company / Legal Entity U014 (FCRS = US014) Novartis Pharmaceuticals Corporation #J-18808-Ljbffr Novartis Farmacéutica

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