Job Description

Job Description

Innovative Food Brands Ltd. (IFB) is an independently owned company that currently oversees management and franchising of The Chopped Leaf. Our vision is to bring healthier, better for you options to customers all over the world, quickly and efficiently. 

Currently we are looking for a Franchise Lead Generator/ Coordinator to join our team! Reporting to the Franchise Development Manager, the Coordinator is responsible for fielding franchise inquiry requests from prospective franchisees for Innovative Food Brands’ (IFB) restaurant concepts; continuing to follow up with leads to move them through IFB’s franchise process; and to source potential avenues for lead generation through various marketing efforts. The responsibilities of the role include, but may not be limited to:

· Responding to new franchise inquiries via phone or email within 24 hours (weekends excepted)

· Following IFB’s established franchise process to qualify franchise candidates and move them quickly through the franchise process

· Responding to questions from and supplying information to franchise candidates in a timely fashion while representing IFB and its brands honestly and with integrity

· Understanding, supporting and enforcing IFB’s franchise criteria and brand messaging

· Regular, consistent and persistent follow up with active leads and candidates

· Building, maintaining and updating electronic and hard copy candidate files

· Regular “churning” of old or lapsed leads from IFB’s lead database, periodic follow-up with cold leads

· Daily maintenance and updating of lead database, logging all candidate communications immediately to the lead database

· Coordinating meetings with franchise candidates

· Promoting IFB franchise opportunities through industry events, trade shows, seminars

· Sourcing new lead generation avenues via the internet, trade publications, etc. to recommend to management

· Reviewing and recommending additions or modifications to IFB franchise process to management

· Researching and understanding competitor franchising initiatives and making recommendations

· Coordinating and meeting with various internal departments as needed

· Other duties as required

The successful applicant will demonstrate the following knowledge, skills and abilities:

· Post-secondary education in related field

· Intermediate knowledge of Microsoft Office programs; proficiency in Salesforce would be considered an asset

· Ability to read and understand basic legal documents such as franchise agreements and franchise disclosure documents

· Excellent attention to detail and thoroughness

· Highly motivated self-starter, able to work independently

· Ability to manage time to meet deadlines

· Results-oriented team player

· Exceptional written and verbal communication skills

· Positive attitude

· Ability to travel within Canada and the U.S. for trade shows, networking events, etc. could be required

· Flexibility to attend trade shows or networking events on select evenings and weekends could be required

If you are interested in applying for this opportunity please send your resume to [email protected]. Our practice is to administer our employment procedures without discrimination; as such we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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