The Full Stack Marketing Manager is the force behind Pallet's marketing strategy, responsible for executing innovative campaigns that fuel brand awareness, spark customer engagement, generate quality leads, and accelerate business growth. This dynamic role spans the full spectrum of marketing—blending digital expertise, content mastery, data-driven insights, and a knack for building standout brand strategies.
The ideal candidate will have a proven ability to manage both traditional and digital marketing channels, leverage data to inform decisions, and adapt to new technologies to execute impactful campaigns. As a key player in a category-creating company, this position demands an independent, adaptable, and creative marketer who can execute marketing strategies that deliver measurable results. This is an exciting opportunity for a strategic thinker who thrives in a fast-paced environment and is eager to make a meaningful impact.
Supervisory Responsibilities:
• None
In the first 30-Day your goals will be focused on: Onboarding, Assessment, and Quick Wins
Marketing Strategy & Planning
Digital Marketing
Content Creation & Management
Data Analysis & Reporting
Cross-Functional Collaboration
Automation & Tools
Event Marketing
Your 60-Day Goals are focused on: Implementation and Alignment
Marketing Strategy & Planning
Digital Marketing
Content Creation & Management
Data Analysis & Reporting
Cross-Functional Collaboration
Automation & Tools
Event Marketing
Your 90-Day focus will be: Optimization, Scaling, and Long-Term Impact
Marketing Strategy & Planning
Digital Marketing
Content Creation & Management
Data Analysis & Reporting
Cross-Functional Collaboration
Automation & Tools
Event Marketing
Ongoing responsibilities include:
Key Qualifications:
Education & Experience:
· Bachelor's degree in Marketing, Business, Communications, or a related field.
· 5+ years of experience in in-house marketing, with a strong focus on both digital and traditional channels.
· Expertise in digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, email marketing software, etc.).
· Strong understanding of SEO/SEM strategies and tools.
· Proven track record of driving traffic, generating leads, and increasing conversions through multi-channel marketing campaigns.
· Ability to both direct and execute a full-funnel marketing strategy.
· Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp, Pardot).
· Experience with content management systems (CMS) and web analytics.
· Solid understanding of social media platforms, trends, and content creation.
· Strong project management skills, with the ability to juggle multiple projects and deadlines simultaneously.
· Excellent communication, writing, and editing skills.
· Analytical mindset with a focus on data-driven decision-making.
Preferred Qualifications:
· Experience in B2G marketing.
· Experience working in a start-up.
· Experiencing working on small, in-house, teams that wear many marketing hats.
· Knowledge of UX/UI best practices and website optimization.
To do well in this role you will need the following characteristics:
• Openness to learning, asking questions, and sharing constructive thoughts.
• Self-motivated with the ability to work successfully both independently and with others.
• Skilled at building high trust relationships.
• Honest, transparent, and show integrity in your words and actions.
• Humble, willing to admit your shortcomings and work to overcome them.
• People smart, knowing how to work effectively with diverse personalities.
Location:
• Hybrid with options to work remotely on predetermined days of the week
Physical Requirements:
• Prolonged periods of sitting at a desk and working on a computer.
• Walking and standing on hard surfaces occasionally.
• Ability to lift 10lb occasionally.
TRAVEL:
BENEFITS:
Eligible employees (and their families) can enroll in medical, dental, vision (employer covers 90% of individual cost). Other benefits include basic life, short- and long-term disability insurance. Employees can enroll in supplemental life and our 401k plan. Employees will start to receive up to 15 days per year (4.615 hours per pay period) and up to nine paid holidays throughout the calendar year.
EQUAL OPPORTUNITY EMPLOYER:
Pallet is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our employees, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
PAY RANGE
Our target HIRING range for this role is $97,560 - $121,950 annually. The entire pay range for this position is $97,560- $146,340 however, base pay offered may vary depending on job-related knowledge, skills, and experience. Base pay information is based on market location.
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