Marketing Manager - Sports Focused Job at Claire Myers Consulting, Richmond, VA

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  • Claire Myers Consulting
  • Richmond, VA

Job Description

Our client is seeking an innovative and strategic Manager of Marketing, Public Relations, and Social Media with a passion for sports to lead our wealth management firm; financial literacy program marketing efforts. Their firm specializes in serving collegiate & professional athletes and coaches and extends to our Secure The Bag financial literacy program that works with NFL, NBA and collegiate athletic teams.

Responsibilities

  • Leading the development and implementation of marketing strategies to drive brand awareness and client engagement.
  • Overseeing public relations to raise brand awareness and create media opportunities.
  • Managing social media channels to ensure consistent and engaging content.
  • Coordinating with internal teams and external partners to create compelling marketing campaigns.
  • Building and nurturing relationships with professional athletes, coaches, and potential brand partners.
  • Monitoring and analyzing marketing performance metrics to optimize strategies.
  • Supervising and collaboration with freelancers on content creation and financial literacy presentation
  • Manage athlete prospects/brand ambassadors generated from financial literacy events
Qualifications
  • Bachelor's degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of study
  • Specialization in Social Media and Communications (Experience in the sports, digital, or social space is a significant advantage)
  • Ability to regularly anticipate and respond to clients' needs
  • Strong skills in writing and editing firm communications
  • Knowledge and experience leading marketing campaigns
  • Superior knowledge of social media platforms and the latest trends
  • Knowledge of branded content production
  • Media outreach/PR experience
  • Excellent oral, written, interpersonal communication skills
  • Mastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok
  • Knowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performance
  • Experience with content management systems, word processor applications, and image/video editing software
  • Experience in the sports, digital, or social space is a significant advantage
Compensation
  • $50,000 - $80,000 based on experience
Claire Myers Consulting

Job Tags

Freelance,

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