Job Description

Do you have what it takes to join our award-winning marketing team?

We pride ourselves in being flexible, but there are some things we feel very strongly about. We are careful to select people for our team that have demonstrated excellence through their skills, character and background. It takes talent and drive to meet the challenges of our rapidly evolving environment - and that's all the fun! Are you looking for new ways to raise the bar and don't blink at challenges? Do you want a fulfilling career that takes advantage of your talents? If so, then it's time to join RFK Racing. Now is the time to be a part of something big.

About the role:

Our team consists of strategic thinkers, creators, and doers who are constantly pushing boundaries to drive maximum benefit for our organization and partners. We thrive in a collaborative, fast-paced, disciplined, and forward-thinking environment.

The Communications Manager role manages day-to-day communications, public relations and social media marketing efforts on behalf of RFK Racing for team partners and drivers for designated race team/accounts.

Proactively works hand-in-hand with the account management team, developing and implementing best-in-class marketing communications platforms to generate and provide maximum value and visibility for RFK partners.

This individual will also be expected to contribute to RFK's team culture by being a positive influence among colleagues, consistently identifying solutions and demanding that the highest-caliber work be delivered for the benefit of our team and partners.

Assumes responsibility for other duties as assigned in support of the overall communications effort and/or team management support.

What's in it for you:

• Competitive base salary
• Comprehensive benefit package and 401K with a company match
• A knowledgeable, high-achieving, experience and fun team
• Structured career development - a team of industry experts here to support and work with you to explore your learning potential and career goals
• Designated Primary Media Contact:
• Driver/Team Schedule
• Responsible for all driver and team scheduling (media requests, NASCAR events, partner events), as well as ensuring that driver/team adhere to set schedule both during event weekends and off-site obligations.
• Creates and distributes weekly team race advance to be send to media distribution lists.
• Will accompany and assist driver at scheduled media, industry and partner events.
• Assist in securing guests and storylines on weekly SiriusXM programming.
• At-Track Primary Contact
• Responsible for all victory lane protocol at track, as well as postrace media obligations.
• Creates and distributes postrace recaps to be sent to media distribution lists.
• Will assist the communications team in any occurrence where any level of the RFK crisis plan moves into to effect.
• Continuously keeps management abreast of any relevant information gathered at the racetrack.

Pitch Development/Execution

• Develops, coordinates and executes weekly media pitches, working to maximize exposure for partner and team initiatives.
• Develops creative media angles or experiences relating to team, driver and partners, working to ensure the maximum level of publicity for all parties.

Activation Management

• Assist in coordination and execution of social media platforms designed to increase social engagement, social followers, brand awareness and visibility for team and partners initiatives.
• Works daily with account managers to create, plan and execute social and digital platforms and other activation programs that focus on partner and team objectives.
• Responsible for team, driver and partner focused social media communication from the racetrack, including creating and sharing social/digital content across team and organizational channels.

Reporting

• Responsible for collectively archiving and reporting all articles, stories, videos etc., pertaining to designated team.
• Works collaboratively with marketing to collect, quantify and deliver core elements of Quarterly and Year-End Reports

What you will be doing:

Serves as primary day-to-day contact for team and driver with media, NASCAR stakeholders and race team, while working to develop, enhance and support team-partner platforms and initiatives, ensuring maximum exposure with appropriate responsiveness on all requests.

What you need:

• Bachelor's degree from an accredited college/university.
• Must possess the ability to manage multiple relationships, and logistics of multiple and simultaneous activities at track and during off-season, as it relates to social media and communication needs.
• Strong written and verbal communication skills.
• Personable attitude with ability to manage multiple relationships with team members, partner representatives, league staff and other industry personnel.
• Strong time management, customer service and organizational skills.
• Must work well under pressure with the ability to meet tight deadlines
• Ability to work independently and prioritize tasks effectively.
• Self-motivated, driven, success-oriented individual with collaborative communication style.
• Ability to travel as needed.
• High energy with ability to work long/flexible hours, including evenings, weekends, and holidays.

RFK Racing is an Equal Opportunity/Affirmative Action Employer and committed to creating an inclusive employee experience for all. We welcome all qualified job seekers regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability, or protected veteran status.

If you have a disability and believe you need a reasonable accommodation in order to apply for this position, email HR@ with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

About Us

On the racetrack, RFK's Hall-of-Fame owner Jack Roush has been committed to top-level performance for over 50 years; having won 31 championships and more than 400 races in drag racing, sports car, and stock car racing. Roush Fenway Keselowski Racing boasts eight championships in NASCAR's top three divisions and has established itself as a dominant force in the sport.

Off the track, RFK's Marketing and Communications Team - awarded the 2023 Team Achievement Award by the AMA (American Marketing Association) - has been continuously recognized by various leading marketing organizations for outstanding creativity, innovation and excellence in the field of marketing and communications.

Why haven't you applied yet?

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