Job Description
The Director of Business Development will collaborate successfully with staff and external representatives from various communities, organizations, and neighborhoods to create and sustain positive relationships among various partnering agencies and the organization. This individual will develop strategies to raise awareness and implement strategies supporting the organization’s mission and services through training, branding, marketing, networking, and outreach (internal or external), in order to grow the client referral base, foster collaboration of resources, and support efforts to grow the organization as a whole. The Director of Community Relations promotes a positive reputation, ensuring that the organization respects the diverse populations and cultures of the organization it serves.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Developing a strong understanding of the current and potential geographies served by Maryland Wellness, inclusive of demographics, partners, referral sources, talent pool, and competitors.
Advising leadership on growth opportunities, inclusive of geographics, partners, acquisition targets, and service lines.
Growing awareness and burnishing the reputation of Maryland Wellness through events, marketing and branding efforts, sponsorships, web and social media presence, and networking with partners in the mental health space.
Developing, or supervising the development of, marketing materials (print and online) for optimal representation of the organization.
Identifying key partnership opportunities and referral sources, and building and maintaining strong relationships with these.
Understanding market, legislative, and regulatory trends to guide strategic planning and client acquisition and retention.
Utilizing CRM tools to maximize understanding of referral sources and management of the Outreach team.
Supporting development and implementation of organization’s and department’s strategic plan and goals; reviewing and managing key performance indicators (KPI’s).
Educating and encouraging internal stakeholders to become brand ambassadors for the organization.
Leading and managing a team toward all of the above objectives, inclusive of selection, hiring, firing, coaching, counseling, alignment and engagement.
Contributing to company-wide efforts to comply with various Accrediting bodies (such as CARF), and to government procedures and regulations (ex. Partner surveys).
Other tasks as needed to help improve operational workflows, increase brand and service awareness within and outside of the organization to help grow the business.
QUALIFICATIONS:
Exceptional interpersonal skills to effectively build relationships with individuals of all ages, ethnicity, education, and work experience.
Ability to effectively engage internal staff and external agencies.
Respect for individual differences and multicultural diversity.
Maintains confidentiality and all regulations regarding HIPAA and 42 CFR Part 2.
Exhibits professionalism and a friendly demeanor, and is a positive representative of the company.
Exceptional written skills, including the ability to create and edit content.
Exceptional communication skills, including the ability to speak to a variety of audiences using a variety of platforms.
Proficiency in social media, websites, and other online platforms.
Comfort with computers and technology, particularly in regards to various methods of communication.
Strong organizational skills to manage multiple tasks.
Reliable, ethical, and honest work ethic.
EXPERIENCE AND EDUCATION:
Working knowledge of the mental health and addictions field.
Proven growth/networking track record. Minimum of 3 years experience in Community Outreach and Business Development required. Understanding of the field of mental health and addictions preferred.
REQUIRED CERTIFICATION OR LICENSE:
CPR and First Aid Certified (or willing to obtain)
PHYSICAL ABILITIES:
Regularly walk, stand or stoop
Occasionally lift, carry, push, pull or otherwise move objects weighing up to 25 pounds
Ability to sit and use a computer for long periods of time.
Manual and physical dexterity needed to operate a computer keyboard and handle paper documents.
Sufficient near vision ability to read information appearing on computer display screens, in hand-written forms, and printed on paper.
Adequate hearing and verbal abilities to communicate effectively in person and by telephone.
WORKING CONDITIONS: Work is performed in various locations throughout the community. Work requires ability to travel to various locations within the areas serviced. Please note: This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the staff member for this job. Duties, responsibilities and activities may change at any time with or without notice as dictated by the needs of the organization.
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Job Tags
Work experience placement,