Job Description

Job Description

Job Description

Ideal for someone who's passionate about pastries and loves creating masterpieces for social media

START DATE : February 3rd, 2025

COMPENSATION : $70,000 per year + Quarterly Bonus Opportunity Based on Performance

W-2, Exempt

SCHEDULE:

Full-time (40 Hours per Week) Monday - Friday

8:00am-5:00pm Phoenix Standard Time

Note: 10% of Nights and Weekends Work is Expected to Attend Industry Events

LOCATION : Hybrid in Phoenix, AZ

TUESDAY AND WEDNESDAYS WORK ONSITE IN THE STUDIO KITCHEN

MONDAYS, THURSDAY, FRIDAY WORK FROM HOME

Here at Handle the Heat™ , we're passionate about traditional baking (no Keto recipes) and the science of sweets. We're a small but mighty team, and millions worldwide enjoy our recipes and baking tips.

We LOVE what we do and are looking for someone equally excited and eager about helping our audience improve their baking skills with every recipe posted as we grow and scale.

Handle the Heat has grown over 1,000% since 2020. Our business is driven by website advertisements, sponsors, and sales of digital and physical products. Our goal is to become the top baking brand in the U.S., and we need a strategic Social Media expert to make that happen.

In this role, you will partner with Tessa to develop an effective social media strategy for Handle the Heat. You'll plan and execute fun, informative content that entices our viewers, draws in new fans, and captures Handle the Heat's vibe.

Handle the Heat Core Values

1% Better Every Day

We strive for continuous improvement. We are constantly learning, growing, and evolving. Self-development is of the utmost importance in bringing your best self to work.

Creativity

We champion curiosity, innovation, experimentation, and imagination to achieve amazing results. We believe with an open, inquisitive, courageous, and flexible mind, anyone can be creative.

Celebration

We invite an authentic expression of joy and happiness into work by wholeheartedly celebrating wins. As individuals, on behalf of colleagues, on behalf of audience members, and collectively as a team. We're constantly finding new ways to expand our capacity for self-celebration and recognizing and owning our accomplishments.

Conscientiousness

We are responsible, organized, hard-working, goal-directed, thorough, independent, and reliable. Although we understand mistakes happen and are even encouraged to facilitate learning and growth, we do our best to do right by the company, by our colleagues, and by our customers.

Elegance

We find streamlined, simple, and clear ways to organize, process, systematize and communicate detailed information both internally as a team and externally as a brand to our audience.

Work with Us, Grow with Us

We expect continuous learning and self-improvement . For some, continuous learning is focused on becoming better versions of their current role . For others, the motivation is professional and personal development to earn the opportunity for increased responsibility .

As our Social Media Manager, you will learn something new every day, build upon the skills you bring to the table, and maybe learn a thing or two in the kitchen.

Social Media Manager Key Responsibilities with Success Metrics

#1) Develop social media marketing strategies in alignment with use trend analysis, market research, and data analysis to grow brand awareness, community engagement, generate traffic, and attract brand sponsorships

Success Metric: Measurable quarter-over-quarter average increases in likes, subscribers, and comment rates with a minimum of 10% growth above current quarter

Success Metric: Provide monthly social media performance report to Tessa by the first Wednesday of each month.

Success Metric: Secure 1- 3 brand sponsors each quarter.

#2) Manage Instagram, Facebook, and Pinterest content calendars to grow brand awareness and generate traffic.

Success Metric: Create and schedule 15 Facebook posts per week to meet monthly traffic pageview goals

Success Metric: Schedule 20-35 live Pins per week, and approximately 140-170 Pins via Tailwind per week

Success Metric: Create a minimum of 10 new Pinterest graphics per week using Canva, Photoshop, or InDesign

Success Metric: Grow and maintain Instagram engagement to 5%

#3) Collaboratively conceptualize, edit, and post stop-the-scroll short-form social video content, including cover images, graphics, titles, and text to complement the video content.

Success Metric: Prepare 3 short-form videos for social media each week for Tessa's final approval by Thursday 12pm of each week

Success Metric: Edit, finalize and schedule video content within 24 hours of receiving feedback

Success Metric: Label all raw footage and final content effectively for future repurposing and in accordance with existing SOPs

#4) Engage with our social media followers by reviewing and responding to comments

Success Metric: Prioritize answering the first comments left on new posts and answer all important questions related to the content within 24 hours.

Social Media Manager Ideal Candidate Characteristics

• Super organized - you love to cross off to-dos and love your planner or calendar app.
• Creative with an eye for aesthetics - you like to make things pretty and user-friendly!
• Self-motivated people person - you're quick to smile and eager to roll up your sleeves.
• Superb written communication and copywriting skills - you are clear, succinct, and persuasive. You're easily able to write in the brand voice.
• Able to work collaboratively and independently.
• You love to BAKE!
• At least 3 years of experience managing social media marketing and publicity efforts on behalf of a brand, agency, or client with a proven track record of growth and engagement.
• You must be eligible to work in the U.S. and have access to reliable transportation.

Benefits & Perks

• Medical, Dental, and Vision
• 401K (Safe Harbor matching contributions available)
• PTO
  • Unlimited PTO after successful 90-day onboarding period
  • In addition to your PTO, we also close down our offices for one week every July (our "Summer Break") and between Christmas and New Year in December (our "Winter Break")
• Annual all-expenses paid team retreat
  • Past retreat destinations have included San Diego and Park City!
• Professional and self-development resources and training
• Mileage reimbursement

COMPENSATION: $70,000 + Quarterly Bonus Opportunity Based on Performance

APPLICATION PROCESS

1. Apply online
2. Complete The ALL IN Assessment online within 24 hours of application (Approximately 35 minutes to complete)
3. Send link to digital portfolio
4. Screening Interview via Zoom (Approximately 15 minutes)
5. Skills Test (Approximately 15 minutes)
6. Deep Dive Interview via Zoom (Approximately 1.5 hours)
7. Team Shadow Day "Experience a Day in the Life with Us" (5 hours PAID)

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