Apply locations Corp - Miami Corporate Office time type Full time posted on Posted 9 Days Ago job requisition id R1490
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
Job Overview:
Tim Hortons US is commencing on a growth era, including accelerating its store count to over 1000 locations by 2028. The Senior Manager, Brand Experience & Community Strategy will be responsible for translating Tim Hortons’ brand positioning into actionable strategies, ensuring its execution resonates with both existing and new customer bases.
Key Responsibilities:
Brand Strategy Execution: Develop and implement initiatives that bring Tim Hortons’ brand positioning to life, ensuring alignment with core brand values and strategic goals.
Community Engagement & Partnerships: Design and lead initiatives to strengthen community relationships through sponsorships, regional marketing, local partnerships, social impact initiatives, and events that reinforce brand affinity, loyalty, and that drive sales and traffic.
Cross-Functional Collaboration: Work closely with Marketing, Operations, Communications, Restaurant Owners, and other key stakeholders to create cohesive and memorable brand experiences both in-store and in local markets.
New Market Entry and Regional Marketing: Lead and manage a team of Regional Marketing Managers to centralize local marketing strategy and oversee impactful regional campaigns, in addition to developing the marketing strategy for entering new markets throughout the United States.
Experience Design & Enhancement: Lead the creation of compelling customer experiences that align with Tim Hortons’ brand values, leveraging insights to enhance guest engagement and satisfaction.
Campaign Development: Partner with marketing teams to co-develop campaigns and activations that deepen emotional connections, resonate with target audiences, and drive measurable impact.
Innovation & Continuous Improvement: Identify and evaluate new opportunities to enhance brand presence and community impact, keeping a pulse on industry trends and emerging consumer preferences.
Measurement & Analytics: Establish key performance metrics to measure the effectiveness of brand experience and community strategies, leveraging data to refine and optimize initiatives.
Skills and Qualifications:
#timhortons
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
Looking for high impact work in a fast-paced and ever-changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change.
Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
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