Job Description

Sr. Manager, Brand Experience & Community Strategy, Tim Hortons, US

Apply locations Corp - Miami Corporate Office time type Full time posted on Posted 9 Days Ago job requisition id R1490

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Job Overview:

Tim Hortons US is commencing on a growth era, including accelerating its store count to over 1000 locations by 2028. The Senior Manager, Brand Experience & Community Strategy will be responsible for translating Tim Hortons’ brand positioning into actionable strategies, ensuring its execution resonates with both existing and new customer bases.

Key Responsibilities:

1. Brand Strategy Execution: Develop and implement initiatives that bring Tim Hortons’ brand positioning to life, ensuring alignment with core brand values and strategic goals.

2. Community Engagement & Partnerships: Design and lead initiatives to strengthen community relationships through sponsorships, regional marketing, local partnerships, social impact initiatives, and events that reinforce brand affinity, loyalty, and that drive sales and traffic.

3. Cross-Functional Collaboration: Work closely with Marketing, Operations, Communications, Restaurant Owners, and other key stakeholders to create cohesive and memorable brand experiences both in-store and in local markets.

4. New Market Entry and Regional Marketing: Lead and manage a team of Regional Marketing Managers to centralize local marketing strategy and oversee impactful regional campaigns, in addition to developing the marketing strategy for entering new markets throughout the United States.

5. Experience Design & Enhancement: Lead the creation of compelling customer experiences that align with Tim Hortons’ brand values, leveraging insights to enhance guest engagement and satisfaction.

6. Campaign Development: Partner with marketing teams to co-develop campaigns and activations that deepen emotional connections, resonate with target audiences, and drive measurable impact.

7. Innovation & Continuous Improvement: Identify and evaluate new opportunities to enhance brand presence and community impact, keeping a pulse on industry trends and emerging consumer preferences.

8. Measurement & Analytics: Establish key performance metrics to measure the effectiveness of brand experience and community strategies, leveraging data to refine and optimize initiatives.

Skills and Qualifications:

• Bachelor or major in Business Administration and/or Marketing, others acceptable if other requirements are met.
• 5+ years of Marketing Strategy experience, and experience leading teams.
• Strong comfort with proficiency in Analytics and creative problem-solving skills.
• Prior experience of media planning, buying and optimization would be beneficial.
• Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies, and everyone in between.
• Strong project management and organizational skills with high attention to detail.
• Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis.
• Strong teamwork, communication, and interpersonal skills.
• Possess a positive can-do attitude with a strong drive to go above and beyond to get the job done well.
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal corporate functions, and senior leadership.
• Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness.
• Advanced in Microsoft Office (especially Excel and PowerPoint).
• Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.
• Previous QSR experience preferred.

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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.

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